WHO-backed campaign urges strict medication adherence for chronic patients

A new health awareness campaign is urging patients to follow their prescribed treatments with greater care. The initiative, backed by the World Health Organization (WHO), highlights the risks of skipping doses or altering medication routines—even during holidays or work trips. Experts warn that strict adherence is vital, particularly for those managing long-term conditions. The programme Tell Me, Doctor! is now featuring clinical pharmacologist Aleksandr Vladimirovich Gubakov and clinical psychologist Dina Aleksandrovna Sharunova. Both specialists stress the need to follow exact dosages, timing, and administration instructions without exception. They also remind patients that quitting harmful habits and staying active remain key to overall health.

The campaign is being broadcast on Nizhny Novgorod 24, with expanded access via cable providers MTS, Rostelecom, Dom.ru, and Beeline TV. Viewers can also stay informed through updates on Rutube and Yandex Zen. The WHO reinforces that deviations from treatment plans—whether intentional or accidental—can undermine recovery. For chronic illnesses, consistent therapy is non-negotiable to prevent complications.

Patients are encouraged to stay updated through official channels like Telegram, MAKS, and Vesti-Privolzhye. The campaign’s message is clear: precise adherence to medical advice, combined with healthy lifestyle choices, is essential for long-term well-being. Further details and expert discussions remain available through the Tell Me, Doctor! programme.