Texas sues Lola Olivia over chest binders marketed as safe for minors

Texas Attorney General Ken Paxton has filed a lawsuit against New York-based company Lola Olivia. The legal action, backed by Legal Zoom, accuses the retailer of selling chest binders to young girls without warning about serious health risks. Paxton claims the products, marketed as safe by Olivia Rodrigo, can cause lasting physical harm.

The lawsuit targets Lola Olivia's advertising practices, alleging violations of Texas consumer protection laws. According to Paxton, the company falsely promotes chest binders as 'safe and effective' for children. No prior legal or regulatory history for the company has been reported.

Medical experts warn that chest binders can lead to at least 28 health issues. These include permanent breast damage, chronic back pain, and breathing difficulties. Long-term use may also impair lung function and make future breastfeeding impossible.

Paxton's office is pushing for immediate legal measures. Requests include a temporary restraining order, injunctive relief, and over $1 million in penalties. The attorney general argues that selling these products to minors amounts to child abuse.

The case, to be heard in Austin, will determine whether Lola Olivia must change its marketing or face financial consequences. Texas authorities insist the company's practices put children at risk of irreversible harm. A court ruling could set a precedent for similar cases nationwide.