Eric Roberts, Wes Studi Join Fight Against Kidney Disease in New Donation Campaign

The Mendez National Institute of Transplantation Foundation (MNITF) has launched a nationwide campaign to raise awareness about kidney disease and organ donation. Running throughout 2026, the initiative will feature public service announcements (PSAs) across television, radio, streaming, and cable platforms. Well-known actors, including Eric Roberts and Wes Studi, will lend their voices to the effort.

The campaign aims to tackle the critical organ shortage in the US, where thousands of patients remain on transplant waiting lists. Through real-life stories, the PSAs will highlight the impact of kidney disease and the life-changing effects of transplantation. Themes of generosity, second chances, and the urgent need for donors will take centre stage.

MNITF’s mission with this project is to expand access to healthcare information and improve outcomes for transplant patients. By making organ donation a mainstream topic, the foundation hopes to encourage more Americans to register as donors. The campaign aligns with the organisation’s broader goals of education and support for those awaiting transplants. Viewers and listeners can learn more or sign up as donors by visiting the foundation’s website at https://mnitf.org/.

The PSAs will air across multiple media channels, reaching a wide audience in 2026. With high-profile spokespeople and compelling storytelling, the campaign seeks to inspire action and reduce the number of patients waiting for life-saving transplants. The foundation’s website provides further details on registration and kidney disease prevention.