National Campaign Equips HBCUs and HSIs with Life-Saving Heart Health Skills

A three-year national campaign led by the American Heart Association has wrapped up after targeting Historically Black Colleges and Universities (HBCUs) and Hispanic-Serving Institutions (HSIs). The initiative aimed to raise awareness of hypertrophic cardiomyopathy (HCM), a condition that often goes undetected and poses serious risks to young athletes. Alongside education, the campaign provided practical training in Hands-Only CPR to help respond to cardiac emergencies.

The campaign focused on HCM, the leading cause of sudden cardiac death in young athletes. Many cases remain undetected, particularly among Black athletes, with roughly 1 in 500 people living with the condition. HCM can trigger sudden cardiac arrest without warning, especially during physical exertion.

To spread its message, the Association partnered with Black and multicultural media platforms. English and Spanish-language radio public service announcements (PSAs) aired widely, while on-campus events offered CPR demonstrations. Hundreds of students, athletes, and community members took part in hands-on training sessions.

Engagement efforts extended to high-profile events like HBCU homecomings, rivalry games, and conferences. By combining HCM education with CPR training, the campaign sought to prepare individuals for sudden cardiac emergencies in sports settings.

The initiative reached diverse audiences through media collaborations and direct outreach. Students and athletes now have greater awareness of HCM risks and life-saving CPR skills. The campaign's conclusion marks a step toward better heart health in underserved communities.