How the American Heart Association Is Fighting Heart Disease Beyond the Clinic

How the American Heart Association Is Fighting Heart Disease Beyond the Clinic

Robert Howard
Robert Howard
2 Min.
A collage of six smiling individuals of varying ages, genders, and ethnicities, with the text "The future of health begins with you" displayed at the top.

How the American Heart Association Is Fighting Heart Disease Beyond the Clinic

Cardiovascular health depends on more than just medical care, according to the American Heart Association. Access to insurance, transport, healthy food, and stress support all play a key role. The organization has also backed innovative companies to tackle these challenges through funding and mentorship programs.

The American Heart Association launched its Social Impact Fund in 2018. Since then, it has supported businesses like Ro (telehealth), Vida Health (digital mental health), Omada Health (chronic disease management), and Pear Therapeutics (digital prescription treatments). These companies focus on improving healthcare access, food security, and economic stability.

The EmPOWERED to Serve Business Accelerator and Impact with Heart program provide investment, coaching, and strategic advice. Their goal is to help local entrepreneurs and organizations scale solutions for cardiovascular disease—the world's top killer.

Among the funded startups is Mammha, a Miami-based company led by CEO Maureen Fura. It uses text and web tools to simplify maternal mental health screening, referrals, and treatment. Another is ThriveLink, a St. Louis firm headed by Kwamane Liddell. Its AI voice technology helps families enrol in critical services like Medicaid and food assistance.

These initiatives aim to speed up the development of practical health solutions. By combining funding, mentorship, and technology, the American Heart Association is working to reduce barriers to heart health. The focus remains on scalable, real-world fixes for communities most at risk.

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